How to Manage Your Email Flows on a Budget with the $29 Stan Store Plan

Content

Why Email Marketing is Essential

Free and Affordable Email Platforms to Consider

Mailchimp

How to Set Up Your Email Flow

Making the Most of Free Platforms

If you’re using the $29 Stan Store plan, you’ve probably noticed that while it’s great for getting started, it doesn’t include built-in email marketing features. This can be a bit of a challenge, especially if you’re gaining traction with freebies but don’t have a way to follow up with potential customers for your paid products. The good news? You don’t have to break the bank to manage your email marketing effectively. In this post, we’ll explore some free (or very affordable) email platforms that you can use to set up your email flows and keep your audience engaged.

Why Email Marketing is Essential

Let’s face it—social media algorithms can be unpredictable, and relying solely on them to reach your audience is risky. Email marketing gives you direct access to your audience’s inbox, which is crucial for building relationships and driving sales. Whether you’re nurturing leads from a freebie or upselling to existing customers, a well-structured email flow can make all the difference.

Free and Affordable Email Platforms to Consider

Mailchimp

Why It’s Great: Mailchimp is one of the most popular email marketing platforms, and for good reason. Its free tier allows you to send up to 10,000 emails per month to 2,000 contacts—plenty for getting started.
Best For: If you’re looking for an all-in-one solution that offers not just email marketing but also landing pages and social media ads, Mailchimp is a solid choice.
Pro Tip: Use their automation features to set up a welcome series or follow-up emails after someone downloads your freebie. You can also segment your audience based on their behavior to send more personalized emails.

MailerLite

Why It’s Great: MailerLite is known for its simplicity and effectiveness. With the free plan, you can send 12,000 emails per month to up to 1,000 subscribers, making it ideal for small businesses.
Best For: Those who want a user-friendly platform that doesn’t skimp on features like automation, landing pages, and pop-ups.
Pro Tip: Take advantage of their drag-and-drop editor to create visually appealing emails that match your brand’s aesthetic. It’s perfect for setting up a seamless email flow that guides your audience from freebie to purchase.

Sendinblue

Why It’s Great: Sendinblue’s free plan allows you to send 300 emails per day to unlimited contacts. This platform is particularly strong in automation and offers SMS marketing as well.
Best For: If you’re looking for an email platform that can grow with your business, Sendinblue’s scalability is a big plus.
Pro Tip: Use their automation workflows to create a series of follow-up emails triggered by user actions, like clicking a link or opening an email. This ensures you’re always in touch with your audience at the right moments

Benchmark Email

Why It’s Great: Benchmark Email offers up to 3,500 emails per month to 500 contacts on its free plan. It’s straightforward and easy to use, making it perfect for beginners.
Best For: Newbies to email marketing who need a simple, no-fuss solution.
Pro Tip: Utilize their basic automation features to create a follow-up sequence after someone engages with your free content. Even a simple two-step flow can significantly boost your conversion rates.

Moosend

Why It’s Great: Moosend provides unlimited emails to up to 1,000 subscribers, and it’s packed with advanced features like A/B testing and analytics, even on the free plan.
Best For: If you’re a data-driven marketer who loves to dig into analytics, Moosend is your go-to platform.
Pro Tip: Use Moosend’s robust analytics to track the performance of your email campaigns and tweak your content based on what works best. This will help you optimize your email flows over time.

How to Set Up Your Email Flow

Here’s a quick step-by-step guide to getting started with your email flow using these free platforms:

Capture Leads: First, make sure your Stan Store is set up to capture email addresses when people download your freebies. This is your entry point to nurturing your audience.
Choose Your Platform: Based on your needs and the features each platform offers, pick the one that fits your business best.
Create Your Automation: Set up an automation workflow that sends follow-up emails after someone downloads your freebie. Your flow could include a welcome email, an introduction to your paid products, and a special offer.
Import Contacts: If you’re not using an automated integration, regularly import your Stan Store leads into your chosen email platform. This ensures you’re always in touch with your audience.
Test and Optimize: Regularly test your emails and review analytics to see what’s working. Make adjustments as needed to improve open rates and conversions.

Making the Most of Free Platforms

While these platforms offer robust features on their free plans, keep in mind that as your business grows, you may want to explore their paid options to unlock additional features. However, starting with a free platform is a smart way to manage your budget while still keeping your audience engaged and moving down your sales funnel.

My Final Thoughts

Starting with the $29 Stan Store option is a fantastic way to dip your toes into the world of online business without a huge upfront investment. But to truly maximize your potential, integrating a solid email marketing strategy is key. The platforms mentioned above offer great free options that can help you nurture your leads and turn them into loyal customers—all without breaking the bank.

So go ahead, pick the platform that suits you best, and start setting up those email flows. Your future self (and your bank account) will thank you!

If you’ve got any other tips or free tools you’ve found helpful, share them in the comments below. Let’s help each other grow!

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