Why Your Instagram Views Have Dropped and How to Fix It

Hey there, fellow Instagrammer! Have you noticed your views taking a nosedive recently? One minute you’re basking in the glow of 1,000 views per post, and the next, you’re barely scraping by with 30-100. What’s going on? Don’t worry, you’re not alone, and we’re here to help you figure it out!

Let’s be real—sometimes our content might not be hitting the mark as it used to. Maybe your audience isn’t vibing with your latest posts.

What to do: Take a look at your recent posts. Are they different from what you were doing when you were getting more views? Ask yourself:

Consider running a poll or asking for feedback directly from your followers. They’ll appreciate that you care about their opinion!

You know how timing is crucial when baking cookies? The same goes for posting on Instagram. Your audience might be on a different schedule now, and finding the perfect time to post can make a huge difference.

What to do: Experiment with different posting times. Use Instagram Insights to see when your followers are most active. Try posting at various times throughout the week and track which times get the most engagement.

Hashtags are like the spices in a recipe. Too few, and your content is bland; too many, and it’s overwhelming. Using the right hashtags and keywords can boost your content’s visibility.

What to do: Make sure you’re using relevant and trending hashtags. Tools like Instagram’s Explore page and hashtag generator apps can help you find the best ones. Mix popular hashtags with niche ones to reach a broader audience.

People love knowing there’s a human behind the posts. Engaging with your audience can boost your visibility in their feed.

What to do: Respond to comments and messages. Ask questions in your captions to encourage engagement. The more interaction your posts get, the more likely they are to be shown to a wider audience.

Don’t rely solely on Instagram. Promote your account on other platforms like Facebook, Twitter, and TikTok. Think of it as inviting more friends to your party—more people, more fun!

What to do: Share your Instagram posts and stories on your other social media accounts. Use your bio and posts to direct traffic to your Instagram page.

Be a detective and dive into Instagram Insights to figure out what’s working and what’s not. Insights can show you which posts are performing well and why.

What to do: Analyze your top-performing posts. Look for patterns—maybe it’s the type of content, the hashtags, or the time of day. Use these insights to guide your future posts.

Instagram Stories and Reels are like the fun-sized candy bars of content—quick, engaging, and people love them! They have high engagement rates and can boost your overall visibility.

What to do: Post regularly on Stories and Reels. Use interactive features like polls, quizzes, and stickers to engage your audience. Don’t be afraid to get creative and have fun with it!

Teaming up with other creators can introduce your content to a new audience. Think of it as a buddy movie—more personalities, more fun, and a bigger audience.

What to do: Reach out to other Instagrammers in your niche for collaborations. This could be anything from shoutouts to joint giveaways or co-hosting a live session. Collaborations can bring new eyes to your content and boost your follower count.

Finally, make sure there aren’t any weird technical issues with your account. Sometimes the internet throws a tantrum, and things don’t work as they should.

What to do: Clear your browser cache or try using a different device or browser to access Instagram. If all else fails, contact Instagram support for help.